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Sarah

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|| Clothing designer & Founder of Maybe by Catalfo ||

Sarah

I wanted to wear party dresses inspired by the runway fashions I saw on Fashion Television, so I figured, “why not design my own?”

— Sarah

I started designing custom dresses at age 17. My first customers were girls I knew in school who I dressed for weddings, semi formals and proms. It was then that I established my brand, Maybe. I create flirty yet sophisticated fashions for women who are young at heart.

Did you always want to become an entrepreneur?

I never imagined myself as an entrepreneur, but I realized it was possible to go down this path at a very young age. I took an entrepreneurship class in Grade 11 where I developed my first business plan for Maybe. I started my own label because there were very limited options for fashion and shopping within the small town I grew up in. I wanted to wear party dresses inspired by the runway fashions I saw on Fashion Television, so I figured, “why not design my own?”

When I started Maybe, I was fearless, determined, but also naive. But my naïvety allowed me to be incredibly spontaneous and take more risks. My risks are more informed now. I do miss that youthful carefree mindset.

Is there a place in Toronto that you feel connected to?

My first home in Toronto was in The Annex. I have so many good memories there and there is so much to discover along Bloor St. I also think of the beautiful low rise buildings and trees that line the sidewalks off of Bloor. I love going on runs through the neighbourhood.

Insomnia on Bloor has been my go-to favourite restaurant. I love the lights, ambiance, artwork and of course, the martinis.

Is there something you are looking forward to?

I am rolling out my new collection of fresh, pretty pastel bridesmaids dresses and floral bridal fashion. I hope to bring Maybe by Catalfo to Ontario wedding shows so I can introduce and leverage my brand within the Canadian wedding market.

Portrait photos: Blurred lights inside Insomnia & overhead sign


Want more? Check out Maybe by Catalfo’s Instagram, Facebook, Twitter & website.